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Tuesday, May 21, 2024

1941 Victory Pink – Besame Cosmetics

Behind the Coloration: Bésame Cosmetics 1941 Victory Pink


It’s 6 am and your alarm clock is singing louder than the birds. You slowly open your eyes, groggily getting accustomed to your brightly lit room. You continue to have not fairly gotten use to waking up at this hour. Gone are the glamorous events and dancing the night time away to Moonlight Serenade by the ever in style Glenn Miller. Now you’re a girl of the workforce, certainly one of many who’ve grown accustom to rigorous labor.  You are taking pleasure in your new profession, fortunately doing all of your half for the continuing conflict.  You stroll to your closet and select your outfit for the day— an olive inexperienced Marine Corps Uniform. With confidence you set in your uniform, rigorously adjusting the jacket so it lays easily. You pull your hair again and tuck your curls up away out of your shoulders earlier than inserting your cap upon your head.  Subsequent, a easy swipe of pale powder on the face, a tender pink rouge for the cheeks, thick brows, and lengthy luscious lashes. Lastly, your navy issued lipstick – a vibrant, vibrant pink that completely matches your uniform’s trim. It’s your favourite shade, good for the assured, patriotic girl of the Nineteen Forties. 



The Nineteen Forties was an period brimming with patriotism, optimism, and daring pink lips. America had simply entered the second World Battle and girls’s roles within the office started to be redefined.  The Nineteen Thirties noticed ladies as nurses, faculty lecturers, and homemakers. Nonetheless, with males off at conflict, the Nineteen Forties girl might now work in factories, on meeting strains, and even be part of the navy. On the urging of Eleanor Roosevelt (the primary woman on the time), and Basic George Marshall, the primary ladies’s department of service was established in 1941— the Ladies’s Auxiliary Military Corps (later to be often known as Ladies’s Military Corps).

With ladies changing into an increasing number of concerned within the conflict effort, one would assume make-up was a misplaced precedence. Nonetheless, in the course of the decade “magnificence was your obligation” and thought of an act of patriotism. Pink lips symbolized victory, optimism, and impacted morale. Pink lipstick was seen an appropriate shade for any event: at house, within the office, and even lively obligation. 

Within the early Nineteen Forties, well-known make-up artist, and girls’s activist, Elizabeth Arden was approached to create a lipstick particularly designed for girls in service. In 1941 “Montezuma Pink” was created. It was a vibrant, vibrant pink, and completely matched to the pink piping and chevrons on ladies’s navy uniforms. Montezuma Pink was issued to navy ladies in an official package which included the attractive pink lipstick, an identical cream rouge, and nail polish. 

As the recognition of Montezuma Pink blossomed, the general public demanded a shade of their very own. Elizabeth Arden created “Victory Pink”, amongst different reds, so any girl might proudly honor her nation. 

Impressed by the energy, and optimism of the Nineteen Forties girl, Bésame’s very personal “1941 Victory Pink” is a trustworthy replica of the pink lipstick as soon as issued to navy ladies. Whereas magnificence is probably not thought-about a “obligation” for right now’s life-style, this shade will endlessly be linked to the assured and galvanizing ladies of the Nineteen Forties. 

picture courtesy of @MissVintageLady

picture courtesy of @missgolden_lady

picture courtesy of @mikalakitty


Hernandez, Gabriela. Traditional Magnificence: the Historical past of Make-up. Schiffer Publishing Ltd, 2017.
Historical past.com Workers. “American Ladies in World Battle II.” Historical past.com, A&E Tv Networks, 2010, www.historical past.com/matters/world-war-ii/american-women-in-world-war-ii.

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