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Sunday, June 16, 2024

Australian skincare model to enter US market

Vanilla Mozi, an Australian model famend for its progressive strategy to out of doors safety, is ready to debut within the US market this summer season. Based by Lea-Anne Crawford in 2006, Vanilla Mozi stands out within the crowded private care business by providing a singular mix of fresh magnificence and efficient insect-repellent options.

Impressed by her background in Utilized Science and a ardour for creating secure, chemical-free merchandise for her household, Crawford has developed a line that mixes pure substances with scientific ideas to guard in opposition to mosquitoes and different pests. CosmeticsDesign interviewed Crawford and model Co-Proprietor Krista Fergusson for his or her insights into Vanilla Mozi’s product improvement course of, the model’s sustainability efforts, and their plans for profitable entry into the US market house. 

CDU: What impressed Lea-Anne Crawford to create Vanilla Mozi, and what units it other than standard out of doors safety merchandise?

Krista Fergusson (KF)​: Lea-Anne Crawford has a level in Utilized Science in Human Motion, and mixing this along with her love of cooking and keenness for the outside meant the creation of Vanilla Mozi was a really pure course of. The primary seed was planted when she began making bespoke magnificence formulations and soaps.

She was impressed to develop clear magnificence merchandise for her household of six that didn’t expose them to the standard chemical compounds many family merchandise contained. She made many helpful merchandise for the household. Nonetheless, after they relocated to a southern coastal space in Australia the place the mosquitoes have been notably ferocious, her distinctive skillset was really realized.

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