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Saturday, May 25, 2024

Beiersdorf hails sturdy begin to 2024: Q1 gross sales up 7.3 p.c to €2.6 billion

THE WHAT? Beiersdorf has introduced its outcomes for the primary quarter of fiscal 2024. The producer of Nivea mentioned it achieved a ‘sturdy begin’ to the yr with group gross sales rising 7.3 p.c yoy in natural phrases to hit €2.6 billion.

THE DETAILS The Shopper Enterprise Section delivered double digit development, up 10 p.c in natural phrases to €2.2 billion, with development throughout your complete portfolio. Nivea and the group’s Derma manufacturers had been singled out particularly for his or her spectacular development (+12.6 p.c and +10.2 p.c respectively) whereas luxurious model La Prairie placed on a extra modest 1 p.c.

Beiersdorf upgraded its gross sales steering for 2024 accordingly and is now predicting natural gross sales development of between 6 p.c and eight p.c.

THE WHY? Vincent Warnery, CEO of Beiersdorf, explains, “Beiersdorf is off to an excellent begin in 2024. All our fundamental Shopper manufacturers achieved development within the first quarter. The sturdy double-digit development at Nivea drove our portfolio right here with gross sales will increase in every single place, particularly in Europe and the Rising Markets. Nivea additionally achieved its finest quarter ever by way of absolute worth in Q1. This underlines the enduring international reputation of our icon. On the identical time, our Derma enterprise contributed strong double-digit development, and the luxurious enterprise is on its manner towards the anticipated full turnaround after a difficult yr 2023. This efficiency stage within the first quarter is reinforcing our continued aspiration of worthwhile development, and we’re due to this fact elevating our gross sales steering for the total yr.”

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