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Tuesday, June 18, 2024

C-beauty goes international as Florasis launches in Paris’ Samaritaine


THE WHAT? Main C-beauty model, Florasis (Hua Xizi) has partnered with DFS to launch a counter in upscale Parisian division retailer, Samaritaine. The sales space will seem in the course of the LVMH-owned retailer’s magnificence corridor alongside fellow worldwide status manufacturers.

THE DETAILS Based on a report printed by WWD, the model will deliver its new Nomadic Glam vary to Europe for the primary time. The division retailer will host a sequence of masterclasses for its VIP consumers in its members-only lounge to introduce them to the model, its historical past and the Chinese language tradition that has impressed its merchandise and packaging.

THE WHY? Gabby Chen, World Enlargement President, Florasis, advised WWD, “This partnership is unique within the French marketplace for one yr. It permits us to ascertain a robust model presence and exclusivity that appeals to the posh client’s want for distinctive and culturally wealthy merchandise.”

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