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Saturday, May 25, 2024

CosmeticsDesign’s key takeaways from the 2024 PCPC Annual Assembly

For the primary time since 2020, the Private Care Merchandise Council (PCPC) has held its Annual Assembly. The three-day convention featured audio system like Pulitzer Prize-winning journalist Evan Osnos and displays spanning a broad array of matters throughout the private care business, together with a forecast of the worldwide market situations, the way to navigate the connection between synthetic intelligence (AI) studying language fashions (LLM) like Chat GPT and e-commerce, a timeline of the upcoming UN Plastic Air pollution Treaty, and extra.

Here’s a look into our key takeaways from this yr’s assembly.

The function of AI and social media in managing (and spreading) misinformation

In his opening remarks, PCPC President Thomas Myers asserted that “misinformation and its viral results signify probably the most daunting problem to our business, which is why it’s crucial that we advocate for evidence-based public insurance policies,” and that “security selections should be grounded in science.” This sentiment was echoed all through the convention, specializing in the function of AI and social media in disseminating ingredient formulation analysis and growth and the function this info performs in shopper buying conduct.

The convention’s keynote deal with, “How Conversational AI Will Change E-Commerce Perpetually,” speaker Max Bennett, Founder and CEO of AI firm Alby, outlined the R&D behind practical LLMs, together with the problems with the present stage of their technological development – the important thing takeaways being that whereas exceptionally helpful when utilized and used accurately, they’ll nonetheless get issues mistaken, and it’s tough to “train” them new info or responses, and options to those points are nonetheless being developed and applied.

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