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Tuesday, June 18, 2024

Coty launches Adidas Sports activities Fragrances and Kylie Cosmetics in India


Coty is increasing its Indian footprint with the launch of Kylie Cosmetics and adidas Sports activities Fragrances within the nation. The launch comes sizzling on the heels of the debut of Kylie Cosmetics on Sephora India’s web site and in shops throughout the nation in April.

The model will probably be obtainable at main retailers nationwide, together with Consumers Cease, Nykaa, and different key retailers. Clients are invited to discover and expertise the gathering, discovering scents that resonate with their dynamic life.

Coty and the worldwide premium sports activities model not too long ago renewed their long-term license settlement. Constructing on the success of the model in Europe, Coty is looking for to drive progress in Asia, extra significantly China and Hong Kong, and in India.

The introduction of Adidas Sports activities Fragrances represents one other stride ahead for Coty within the dynamic Indian market. It follows the official debut of Kylie Cosmetics within the status channel, in in partnership with Home of Magnificence (HOB) and Sephora.

In response to Coty, the debut of Kylie Cosmetics in India comes amid rising demand for extra sustainable and environmentally acutely aware magnificence merchandise.The model’s dedication to pure, plant-based, and environmentally conscious magnificence aligns seamlessly with the growing demand for accountable and moral magnificence options. Kylie’s magnificence line is rigorously crafted with clear formulations and vegan components. This promise of acutely aware magnificence comes with the identical high-quality, high-pigment, and high-performance formulations which are trending everywhere in the world and followers have come to like.

As one of many world’s main magnificence corporations, Coty has a wealthy legacy of crafting iconic scents, mass and status color cosmetics and modern skincare that resonates with shoppers worldwide.

Along with Kylie Cosmetics, we sit up for offering magnificence fans throughout India with the chance to get pleasure from Kylie’s signature merchandise and iconic collections, empowering their ardour for creativity and experimentation,” stated Kristina Strunz, Managing Director, Coty Southeast Asia and India.

The strikes are a part of Coty plans to bolster their presence in high-growth markets and speed up the expansion throughout their total magnificence portfolio.

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