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Tuesday, May 21, 2024

Darkish & Pretty promotes variety in gaming with Sims partnership

THE WHAT? Darkish & Pretty has joined forces with The Sims franchise to lift consciousness of the dearth of variety within the gaming trade and to create new instruments for Black players to precise themselves in digital worlds.

THE DETAILS As a part of the collaboration, the hair care model will launch a social documentary, Play in Color, spotlighting the changemakers who’re redefining the principles of the gaming trade. As well as, the L’Oreal-owned model has partnered with DE&I advocate Danielle Ebonix Udogaranya to create new hair colours and types for in-game characters in The Sims 4.

THE WHY?  “The customization choices within the online game trade are restricted for Black players. Darkish & Pretty modified the sport over 50 years in the past by formulating its first merchandise for the Black group IRL. Now as characters proceed to turn out to be an extension of our true selves, I’m excited to accomplice with Darkish & Pretty to instantly supply extra coiffure and shade choices for Black gamers to make use of in-game by way of my mods.

“That is just the start of what I hope will turn out to be a snowball impact in direction of video games and firms taking the significance of correct and significant illustration to the subsequent stage. This isn’t a tick-box train, it is a purpose-driven impression to alter the gaming experiences for generations to come back!”

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