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Sunday, June 16, 2024

Gillette Venus launches Energy of Easy advert marketing campaign in partnership with elite Olympic and Paralympic swimmers

P&G’s Gillette Venus, the Official Razor of Group USA, has introduced in the present day that will probably be launching its Energy of Easy promoting marketing campaign forward of this yr’s Olympic and Paralympic Video games in Paris. The partnership with a number of US Gold and Silver medalist swimmers comes only a few months earlier than the Video games are scheduled to start. 

The Energy of Easy

U.S. Olympic Gold Medalist Lydia Jacoby, U.S. Paralympic Gold Medalist Anastasia Pagonis, U.S. Olympic Silver Medalist Torri Huske, U.S. Olympic Gold Medalist Abbey Weitzeil, U.S. Olympian Erica Sullivan and Olympic Hopeful Kelly Pash have all been confirmed as members within the marketing campaign, which was primarily based on the the truth that “for swimmers, a vital a part of their pre-race routine is the ritual of rising out their physique hair forward of competitors, earlier than shaving every part off to make sure most efficiency within the pool,” stated a P&G press launch. “Recognizing the significance of this ritual, Venus’ partnership with swimmers hopes to help them by life’s most essential shaving moments,” the press launch added. 

The brand new marketing campaign launching in the present day options Jacoby and U.S. Paralympic Gold Medalist, and “to generate additional pleasure within the lead as much as Paris 2024, Venus can also be excited to introduce a brand new Gold Razor this summer season to convey the marketing campaign to life,” P&G’s press launch confirmed. 

About her participation within the Energy of Easy, Jacobs shared in P&G’s launch that “as aggressive swimmer, my pre-race routine begins with my shave,” and “as somebody with delicate pores and skin, I’ve at all times trusted Venus to present me the smoothest shave with out irritation so I can give attention to swimming.”

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