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Is L’Oreal poised to purchase stake in Amouage?


THE WHAT? Rumors are swirling round L’Oreal and Omani fragrance model Amouage. The French magnificence behemoth is claimed to be in personal talks to amass a minority stake within the luxurious perfume line.

THE DETAILS Based on a report printed by Bloomberg, quoting nameless sources, Amouage proprietor, SABCO Group is searching for a valuation in extra of €3 billion for the enterprise. Retail gross sales rose to US$210 million for 2023, Bloomberg reveals.

THE WHY? All events declined to remark when contacted by Bloomberg however with luxurious perfume gross sales booming, and L’Oreal searching for to proceed to increase its geographic attain, a possible deal is a logical step.

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