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Sunday, June 16, 2024

L’Occitane appoints Mingyu first Ambassador for the Asian area


THE WHAT? L’Occitane has named rapper Mingyu as its first Ambassador for the Asian area. The model feted its new partnership with the Ok-pop star at its Shibuya retailer – one among its flagship Asian places.

THE DETAILS The transfer is designed to lift model consciousness amongst a broader viewers, in accordance with a report revealed by Tatler Asia. The Seventeen ‘mood-maker’ is claimed to chime with the spirit of L’Occitane.

THE WHY? Irene Goh, Managing Director of L’Occitane Asia-Pacific, informed Tatler Asia, “Mingyu embodies the perfect fashionable but Provencal way of life – busy however completely satisfied to be so, but appreciating the posh of taking time to look after himself and people round him.”

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