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Sunday, June 16, 2024

L’Oreal Paris debuts hair colour gadget


THE WHAT? L’Oreal Paris is ready to revolutionize the at-home hair colour class with the launch of Colorsonic, a first-of-its-kind hair colour gadget. The French magnificence large’s newest innovation was 10 years within the making and boasts greater than 29 patents.

THE DETAILS The gadget is designed to make at-home coloring simpler by routinely mixing dye and developer. The comb design then saturates each strand, distributing colour evenly with bristles that transfer 300 instances per minute. Root-to-tip coloration takes simply 5 minutes.

The gadget launches alongside a multi-use hair colour cartridge, out there in 20 shades.

THE WHY? Ali Goldstein, President of L’Oréal Paris USA, explains, “What has remained constant since L’Oréal invented everlasting hair colour greater than 100 years in the past is our dedication to high-performance, research-backed innovation for superior efficiency. Colorsonic is a real gamechanger for the class, bringing cutting-edge know-how to hair colour, and is a testomony to L’Oréal Paris’ unwavering dedication to delivering the best high quality leads to the consolation of your individual dwelling.” 

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