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Magnificence model Lash Remedy Australia discusses learn how to go viral on social media



For a lot of magnificence manufacturers with a advertising technique that’s closely targeted on social media promotion, the purpose is to create and produce content material that goes viral. Very similar to the unfold of an precise virus, viral content material is shared swiftly all through social media customers to increase the attain of a bit of content material to as many viewers as doable to achieve the utmost quantity of potential viewers members.

Lately, CosmeticsDesign sat down with Lash Remedy Australia co-founders Lauren Rugolo, Emma Spiliopoulos and Jessica Arthur to debate their success on social media, together with how they’ve skilled exponential progress by way of their viral advertising campaigns to assist obtain worldwide model attain and market penetration.

CDU: How did you set about making a viral social media technique?

Jessica Arthur (JA)​: I’d say that from the start of our enterprise, earlier than we would even launched, we would seen different Australian manufacturers and international manufacturers develop their enterprise tremendously by way of the facility of TikTok. From the start it was one thing that we knew we wished to deal with.

We tried out so many various methods. It was only a actual hit or miss, and we adopted what was trending in the mean time. We tried this and that, and we even gave ASMR a go in addition to some behind the scenes posts. We simply stored making an attempt till one thing hit. Actually it was simply trial and error.

CDU: If you went viral, how did it truly occur? When do you know and what was the content material?

Lauren Rugolo (LR)​: As Jess mentioned, we tried various kinds of content material after which we posted a earlier than and after picture exhibiting the outcomes from our lash serum, and that video mainly went viral from there. From that, we discovered that was the perfect kind of content material for us.

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