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Prime Indie Make-up Manufacturers

Top Indie Makeup BrandsTop Indie Makeup Brands

Whats up, lovely creatures! At present I’m sharing the Prime Indie Make-up Manufacturers. I’ve been a lover of indie make-up since 2008, which led me to start out my weblog and share my indie make-up swatches. Make-up is a hyper-focus for me, and I like to share it with you.

In November 2022, I used to be interviewed by Gayle Guyardo on Bloom TV to debate indie make-up. I really like speaking about indie make-up and sharing it with the world!

What’s Indie Make-up?

First, let’s take a detailed take a look at the phrase indie. Indie is brief for unbiased. Merriam-Webster defines unbiased as not topic to manage by others, not affiliated with a bigger controlling entity, and it provides the instance of an unbiased bookstore.

By the phrase’s literal definition, an indie model is a model that’s independently owned, not beholden to a mum or dad firm, very similar to the unbiased bookstore talked about. An indie make-up model controls what it makes, the way it makes, and every thing about it.

Two Model Examples

In distinction, a model like City Decay, which L’Oreal owns, isn’t an indie model as a result of they’re owned by a big conglomerate that has controlling curiosity within the firm. Folks usually hate when L’Oreal and Estee Lauder purchase manufacturers, as they have an inclination to dilute them and take away something that makes them stand out, and the model loses its je ne sais quoi or edge. 

A model like Danessa Myricks Magnificence, which the make-up artist Danessa Myricks owns, is an indie model as a result of she owns the corporate and works with a lab to fabricate her merchandise. Danessa is extremely gifted, and her professional make-up artistry merchandise are glorious. Moreover, she treats her workers nicely.

Handmade Solely?

Some individuals will argue that an indie model is just handmade. Others will say that an indie model can’t be bought in mainstream shops equivalent to Ulta or Sephora. If you happen to’re asking me, I’ll keep that an indie model is a model that’s free from outdoors management. I’m not a fan of the purity police, who usually state that their definition is the one proper one – handmade in somebody’s studio.

Some indie manufacturers, equivalent to Fyrinnae, hand press and make all their merchandise in-house with their gear. Different indie manufacturers, equivalent to Sugarpill, contract with producers to make particular formulation and packaging for his or her merchandise.

Why Do I Love Indie Make-up Manufacturers?

Indie Makeup ReleasesIndie Makeup Releases

I really like indie magnificence manufacturers as a result of they usually supply reasonably priced, high-quality merchandise, and I really like indie trend manufacturers as a result of they often promote high-quality merchandise, lots of which you’ll be able to order {custom} to your dimension or specifics. In truth, I particularly LOVE bespoke trend! My gothic couture wedding ceremony gown was custom-made only for me. I really like shopping for distinctive issues made by artists.

What about Non-public Label Manufacturers?

Sadly, many manufacturers claiming to be indie are promoting private-label formulation that they don’t customise. So whereas they might be an unbiased model, as in not managed by a mum or dad firm, it’s additionally seemingly you can purchase the identical product for a vastly completely different value from one other vendor.

For example, I really like teal make-up. A number of years in the past, I purchased what was alleged to be 4 completely different teal gel eyeliners from 4 indie manufacturers for vastly completely different costs starting from $4.99 to $19.99. Think about my shock and disappointment once I found they have been all the identical gel eyeliner from a non-public label firm.

Transparency and Honesty Matter

I genuinely really feel that manufacturers promoting a non-unique non-public label method from a producer like LadyburdAliexpress, or Alibaba should be very clear about it. Many individuals who purchase indie are doing so to assist unbiased artists and don’t wish to buy non-public label that lacks creativity and should lack high quality.

I don’t really feel that ‘manufacturers’ that choose eyeshadows and packaging out of a catalog and don’t have anything to do with creating the method belong within the indie make-up manufacturers class. They’re akin to MLMs, crypto, NFTs, or junk in my thoughts. Which will sound harsh, however I’ve been duped by pondering a model was indie, solely to search out out it’s a non-public label, which upset me. I wish to assist indie manufacturers and artists.

On the finish of the day, what I would like is transparency and honesty from firms. Don’t pose as an indie firm in case you’re not.

The place to Purchase Indie Make-up

The place do you go to purchase indie make-up? Largely, you purchase indie make-up instantly from a model’s web site, Etsy or Storenvy. Typically an indie magnificence model can be large enough to be carried at a bigger retailer, equivalent to UltaSephoraDigicam Prepared CosmeticsScorching MatterCredo MagnificenceAmazon, and different retailers.

I extremely advocate paying for indie merchandise with PayPal as a result of PayPal has a Purchaser’s Safety program. PayPal’s Purchaser’s Safety protects you in case of a problem with the corporate. You may get a refund between PayPal or your bank card firm if you don’t obtain the product you ordered. Contact PayPal or your bank card firm in case you have points.

What about Clear, Cruelty-free, or Vegan?

The phrases’ clear magnificence,’ ‘cruelty-free magnificence,’ and ‘vegan magnificence’ will not be FDA regulated. Clear Magnificence is usually a advertising and marketing gimmick, and cruelty-free usually means not examined on animals, and vegan means not examined on animals and no animal substances.

Watch my What’s the Distinction Between Cruelty-free and Vegan? video.

My Magnificence Conspiracy Idea

Usually, I attempt to keep away from clear magnificence. Having a concealer go rancid inside a month of utilizing it soured me on most clear magnificence manufacturers. I like confirmed preservatives in my make-up that may make it final. My magnificence conspiracy concept is that clear magnificence manufacturers popped as much as get individuals to purchase make-up extra continuously as a result of we’re in late-stage capitalism. Manufacturers really feel like they should have progress on a regular basis to please their shareholders. It isn’t about making a greater or protected product, purely concerning the backside line.

How you can Inform if an Indie Product is Good

What is Indie MakeupWhat is Indie Makeup

It’s possible you’ll need assistance with the place to start out with indies and the best way to inform if an indie product is nice. Googling, checking Reddit, and checking YouTube for evaluations and swatches are one of the simplest ways to search out high indie make-up manufacturers. Analysis what individuals consider the model, if the model has good merchandise and customer support. It’s also possible to examine my weblog! I’ve been running a blog about indie make-up for 16 years at this level and I’ve tried many various manufacturers.

For indie make-up merchandise, I like to recommend wanting on the substances itemizing. If the listings say ‘shimmer, pigment, or frost,’ that’s a product to keep away from as these will not be FDA-approved substances. See the present record of FDA-approved coloration components for cosmetics right here.

As I’m USA-based, that is written with a USA focus when speaking about substances.

Indie Substances Examples


Under are just a few eyeshadow examples:

  • Silica, CI 77019 (Mica), Caprylic/Capric Triglyceride, Dimethicone, Octyldodecanol, Magnesium Stearate, Kaolin, Dimethicone Crosspolymer, Phenoxyethanol, Copernicia Cerifera Cera (Carnauba Wax), Ethylhexylglycerin. [+/- (May Contain): Synthetic Fluorphlogopite, CI 77891 (Titanium Dioxide), CI 77499, CI 77492, CI 77491 (Iron Oxides), CI 77861 (Tin Oxide), CI 77007 (Ultramarines), CI 77510 (Ferric Ferrocyanide), CI 77288 (Chromium Oxide Greens), CI 77742 (Manganese Violet), CI 77000 (Aluminium)
  • Mica, Titanium Dioxide. May contain Tin Oxide, Silica, UltraMarine Blue, Hydrated Chromium Oxide Green, Iron Oxides, Chromium Green Oxide, ferric ferrocyanide, Ultramarines, Calcium Aluminum Borosilicate, Boron Nitride, Bronze Powder, Copper Powder, Silicon Dioxide, Cetyl Dimethicone, Zinc, and Calcium Sodium Borosilicate.
  • Mica, Silica, Titanium Dioxide

Eyeshadow ingredients in general, should have zinc oxide, magnesium myristate, kaolin clay, coated mica, zinc stearatae, carnauba coated mica, or silica on the list of ingredients helps an eye shadow to have blendability and lasting power.


Here are a few blush examples:

  • CI 77019 (Mica), Magnesium Stearate, Kaolin, Zinc Stearate, Dimethicone, Caprylic/ Capric Triglyceride, Dimethicone/ Vinyl Dimethicone Crosspolymer, Phenoxyethanol, Dimethicone Crosspolymer, Silica, Ethylhexylglycerin. [+/- (May Contain): Synthetic Fluorphlogopite, CI 77891 (Titanium Dioxide), CI 77499, CI 77492, CI 77491 (Iron Oxides), CI 778161 (Tin Oxide), CI 77007 (Ultramarines), CI 77288 (Chromium Oxide Greens), CI 77742 (Manganese Violet), CI 42090 (Blue 1 Lake), CI 16035 (Red 40 Lake), CI 19140 (Yellow 5 Lake), CI 15850 (Red 7), CI 45410 (Red 27 Lake)]
  • Sericite Mica, Iron Oxides, Titanium Dioxide, Magnesium Stearate. Might include: Manganese Violet.
  • Mica, Silica, iron oxides, Titanium Dioxide, Tin Oxide


Under are just a few basis examples:

  • Mica, Zinc Oxide, Might Include (+/-): C.I. 77891 (Titanium Dioxide), C.I. 77492 (Iron Oxides), C.I. 77491 (Iron Oxides), C.I. 77499 (Iron Oxides)
  • Mica, Titanium Dioxide, Zinc Oxide, Silk Powder, Magnesium Stearate, Boron Nitride, Silica
  • Zinc Oxide, Titanium Dioxide, Mica, Silk Powder, Magnesium Stearate, Boron Nitride, Silica

SPF Claims

It’s essential to notice that if a basis makes an SPF declare, it should be FDA-rated. Corporations can’t declare a particular SPF score from the FDA with out doing costly testing. Usually, solely bigger manufacturers can afford this testing to make the SPF declare.

Questionable Substances

Bismuth Oxychloride is an ingredient I keep away from as a result of it might trigger irritation and rashes. If an ingredient isn’t permitted to be used within the USA, however I see that it’s permitted to be used within the UK, I’ll usually give it a attempt. I perceive that others might make completely different choices.

If you happen to’re a model and wish to see an ingredient permitted, you will need to submit a petition to the FDA. Sadly, like many different US authorities companies, they’re woefully understaffed and behind on approving substances.

Learn extra about prohibited and restricted substances on the FDA web site.

What About Talc?

After studying quite a few research about talc, it looks like talc could be very harmful as a result of it’s also discovered subsequent to asbestos deposits. You may learn what the FDA has to say about talc. It’s one thing that I’m now eliminating from my make-up routine. Sadly, it’s in a few of my favourite merchandise.

And please, don’t fall for the fearmongering of websites or apps like Suppose Soiled, EWG, Yuka, or Clear Magnificence. These apps and websites are deceptive and make you suppose every thing is poisonous when that’s merely not the case.

Actual Discuss Time on Labeling

This can be controversial, however due to the truth that the USA FDA is underfunded, to me it feels just like the regulatory our bodies don’t care if issues are protected. I’ve stopped counting on the USA FDA labeling to information me.

As a substitute, I depend on the UK’s security and regulatory physique. All beauty merchandise positioned on the UK and European market should adjust to strict legal guidelines that are in place to make sure human security and to guard shoppers from deceptive claims regarding efficacy and different traits of beauty merchandise.

The FAQS right here https://www.ctpa.org.uk/faqs clearly clarify what must be printed on a beauty label, the best way to record substances, the best way to use INCI names, and the best way to correctly examine the label.

Listed below are a record of banned substances within the EU.

I belief the UK’s security and regulatory physique over the USA FDA.

It is because the EU has extra complete, extra updated rules than the FDA. They replace their legal guidelines based mostly on peer reviewed scientific research.

So for me personally, I take a look at what’s permitted within the EU, then take a look at how a product is labeled and make my choices based mostly on that. If an organization or model is permitted within the EU, I imagine it’s safer than if it’s solely permitted within the USA.

Harassment within the Indie Group

My love of indie make-up was severely diminished for some time due to harassment from some indie model house owners and their sycophants. (See the Darkish Facet of Indie Magnificence) These people spent from 2012-2014 day by day telling me I used to be silly, ugly, and talentless and that I ought to unalive myself or stop running a blog, which was terrible. Harassing feedback got here in by my weblog, e mail, Fb, and even on Reddit.

Harassment soured me on the indie group for some time. Who wouldn’t wish to keep away from a group the place you have been harassed? Fortunately most of these manufacturers have gone out of enterprise. They included Shiro, One Hand Washes the Different, Detrivore, and some different indie manufacturers, all manufacturers that I had featured on my weblog. Mob mentality is an actual factor.

Surprisingly, I’ve acquired apologies from a few of the individuals who took half within the harassment, and I’ve forgiven them. A real apology goes a great distance with me. An apology with out modified habits is only a manipulation.

It was extremely disappointing to see how a few of the on-line indie group made excuses for these manufacturers, equivalent to Shiro, and their unhealthy habits. Thank goodness I’ve my therapist, who helped me develop a thicker pores and skin and work by the trauma.

Make-up Manufacturers to Keep away from

Folks will keep away from manufacturers for varied causes, and I don’t anticipate everybody to keep away from the identical manufacturers I keep away from. I personally keep away from the next manufacturers due to the best way prospects have been handled, the best way I’ve been handled, unhealthy model habits, or product high quality: Menagerie Cosmetics (previously Make-up Monsters, previously Lynx Cosmetics), Notoriously Morbid, Contact of Glam, Looxi, Shroud Cosmetics, Chaos Make-up, Saucebox Cosmetics, Moonslice Magnificence, Jeffree Star, Juvia’s Place, Anastasia Beverly Hills, Ofra, and JD Glow. Glamlite has been added to this record due to their lack of customer support with faulty merchandise.

Are There Totally different Varieties of Indie Manufacturers?

Are there several types of indie manufacturers? The reply is sure!

Handmade Magnificence Manufacturers

There are a number of 100% handmade indie magnificence manufacturers. These manufacturers create their very own distinctive base method for merchandise, then combine of their micas or dyes to make their gadgets. Many handmade manufacturers create unfastened eyeshadow, unfastened blushes, unfastened foundations, and so forth. Silk Naturals and Aromaleigh Cosmetics are my two favourite examples of one of these high indie make-up manufacturers. Observe Silk Naturals on Instagram to see behind-the-scenes of making merchandise!

Distinctive Formulation and In-Home Lab Magnificence Manufacturers

The following kind of indie is a bigger one. This model has 100% distinctive formulation and an in-house lab to press and manufacture its merchandise, and it might have fancier packaging than a strictly 100% handmade model. My favourite examples of one of these indie are Deadly CosmeticsChild Bat Magnificence, and Fyrinnae.

Distinctive Formulation + Non-public Labeling

Some manufacturers create 100% distinctive formulation for his or her eyeshadows and staple product strains, however additionally they promote some private-label merchandise. They’ve beautiful eyeshadows, however they promote gadgets equivalent to private-label lashes and indelible gel eyeliners as extras and clearly mark them as non-public label. The final model I knew of that did that is now not in enterprise.

Outdoors Labs + Distinctive Formulation

The manufacturers I usually see essentially the most confusion over are these with 100% distinctive formulation however use an out of doors lab to create and fill their merchandise fairly than in-house. Some examples of this could be Danessa Myricks MagnificenceSugarpill, and Black Moon Cosmetics. They usually have modern packaging that appears similar to their mainstream counterparts and are generally bought on the similar main retailers. Learn the interview I performed with Amy (Shrinkle) of Sugarpill in 2010 to see how exhausting she works on her model.

Indie Make-up Releases

The place do you discover out about indie make-up releases? I like to recommend going to Reddit’s Indie Make-up and Extra to start out. Indie Make-up and Extra, affectionally referred to as IMAM for brief, is essentially the most fabulous place to study indie make-up releases on-line. If you happen to’re on Instagram, you possibly can comply with The Indie Temper, the Indie Make-up Scorching Spot, TrendsTopia, and Angelica Nyqvist, who options plenty of indies.

Whereas the overwhelming majority of posts on IMAM are about fragrance as of late, there are additionally gross sales notices for brand spanking new make-up releases. You will notice nails, jewellery, trend, and extra featured there.

Indie Make-up Manufacturers Record

Indie Makeup and MoreIndie Makeup and More

Under are my picks for the highest indie make-up manufacturers. My record isn’t exhaustive, however it’s a record of manufacturers that stand out to me. I created this record with in depth analysis, and it’s as correct as I could make it to the perfect of my skills. If any of those firms will not be indie – if they’re owned/managed by an out of doors supply like a board of traders or a giant conglomerate like L’Oreal – please let me know so I can take away them. Additionally, a few of these firms might make gadgets in a number of classes under, however I listed them within the one for which they’re finest recognized. Please let me know in case you have any assessment requests for particular manufacturers!

Prime Indie Make-up Manufacturers Record

Indie Fragrance Manufacturers Record

Prime Indie Nail Manufacturers Record

Make sure you take a look at the Polish Pickup, a web site with new indie nail polish each month!

Indie Pores and skin Care, Bathtub, & Physique Manufacturers Record

Prime Indie Hair Manufacturers Record

Indie Trend Manufacturers

I do know this put up is concentrated on high indie make-up manufacturers however I additionally needed to incorporate some high indie trend manufacturers for you too.

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