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Sunday, June 16, 2024

Procter & Gamble harnesses the facility of its manufacturers for the Olympics

A Worldwide Accomplice of the Worldwide Olympic Committee (IOC) since 2010, with manufacturers such has All the time, Tide/Ariel, Gillette and Head & Shoulders, P&G desires to make the most of the interval of the Paris 2024 Olympic and Paralympic Video games to spotlight its manufacturers.

Retail activation

In sensible phrases, greater than 30 P&G manufacturers are launching Olympic and Paralympic Video games-inspired campaigns together with Pampers, Ariel, Fairy, Gillette Venus, Gillette, All the time, Head & Shoulders, Oral-B and ZzzQuil. These campaigns will likely be supported by in-store and on-line retail activations throughout greater than 150 retailers in additional than 40 nations world wide.

Athletes’ Village

Throughout the Video games, P&G manufacturers will likely be offering complimentary companies and merchandise to greater than 22,000 Olympic and Paralympic athletes and their workers throughout the Athletes’ Village, together with within the Village Nursery with Pampers; the Magnificence & Grooming Salon by Pantene, Head & Shoulders, Mielle, Gillette and Braun; the Dental Clinic with Oral-B; and the Laundry Rooms equipped by Ariel. Every athlete may also obtain a P&G’s On a regular basis Champions Welcome Package in a Paris-themed reusable bag outfitted with model merchandise resembling Oral-B, Head & Shoulders, Aussie, Safeguard and Febreze to help their well being and hygiene wants throughout Paris 2024. As well as, All the time and Tampax will present interval safety merchandise within the restrooms all through the Athletes’ Village.

Partnerships with athletes

Moreover, P&G and the group’s manufacturers are partnering with greater than 100 athletes, supporting their endeavours on and off the sector of play in quite a lot of methods, via monetary sources and even grant funding to their most popular charities via the Athletes for Good program. P&G’s full roster of athletes represents 17 nations and 37 sports activities.

Amongst them are: two-time Olympic Gold Medalist Clarisse Agbegnenou (Judo, France), partnering with Pampers, Ariel, and Oral-B; Olympic Gold Medalist Niek Kimmann (BMX, Netherlands), partnering with Gillette; three-time Paralympic Gold Medalist Marie-Amélie Le Fur (Para athletics, France), partnering with All the time; Paralympic Gold Medalist Alexis Hanquinquant (Para triathlon, France), partnering with Braun, Gillette, Head & Shoulders, and Oral-B; Paralympic Gold Medalist Anastasia Pagonis (Para swimming, USA), partnering with Venus; Two-time Olympic Medalist, Lydia Jacoby (Swimming, USA), partnering with Venus; Olympic Gold Medalist Wang Shun (Swimming, China), partnering with Safeguard.

Day-after-day, P&G manufacturers present shoppers with excessive efficiency merchandise that they belief to fulfill their every day family and private care wants for themselves and their households. That impressed us to prominently function how these superior performing merchandise serve athletes, households and followers to allow them to give attention to attaining their private greatest whether or not on the Olympic or Paralympic stage or in these on a regular basis moments in life that matter,” mentioned P&G Chief Model Officer Marc Pritchard.

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