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Tuesday, May 21, 2024

We’re revolutionising the cleaning class: Olay debuts water-activated cleanser

THE WHAT? Olay has damaged into the minimal magnificence class with a brand new 3-in-1 cleaning pad that it’s describing as ‘a brand new option to wash your face’ and guarantees to cleanse, tone and refresh in a single easy step.

THE DETAILS Some 10 years in growth, the Procter & Gamble-owned model’s water-activated cleanser is out there in three varieties: vitamin C, hyaluronic and retinol. Bought in a dry format, the melts comprise squares fashioned from threads, which dissolve on contact with water to kind a lather.

THE WHY? The model got down to create a cleanser that’s appropriate for all pores and skin sorts, offering a deep clear, in keeping with a report revealed by WWD. Olay’s Instagram feed boldy guarantees this launch will revolutionise the cleanser recreation. Though it’s not talked about by both the model or WWD, the format is effectively suited to minimising plastic packaging.

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