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Tuesday, June 18, 2024

Yellow Wooden Companions Acquires Elida Magnificence Manufacturers from Unilever

THE WHAT? Yellow Wooden Companions LLC, a Boston-based personal fairness agency, introduced the acquisition of Elida Magnificence manufacturers from Unilever.

THE DETAILS   The Elida Magnificence portfolio consists of famend shopper manufacturers equivalent to Q-tips®, Caress, Ponds, St. Ives, Impulse, Noxzema, Monsavon, and Timotei.

We’re excited to finish this carve out with Unilever and welcome Alfie Vivian and the Elida Magnificence crew into the Yellow Wooden household,” mentioned Tad Yanagi, Associate at Yellow Wooden Companions. “Our expertise in model constructing throughout North American and worldwide markets will assist unlock Elida’s international progress potential as a newly impartial firm.

THE WHY?   With this acquisition, Yellow Wooden’s portfolio now consists of over 50 shopper manufacturers with whole retail gross sales of roughly US$3 billion, additional solidifying its place within the magnificence and private care market.

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