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Sunday, May 19, 2024

ZitSticka Model Director discusses navigating teen skincare in 2024

In line with not too long ago reported knowledge from Piper Sandler, an funding banking firm, US “teenagers spent 23% extra on cosmetics, skincare, and perfume in 2023 in comparison with 2022.” As Gen Alpha turns into extra involved in skincare than ever earlier than​, producers and suppliers of cosmetics and private care merchandise who focus their R&D efforts on product formulation processes catering to the distinctive skincare wants of teenagers and pre-teens will probably be higher positioned to fulfill the wants of this rising client demographic.

With over a decade of expertise at business leaders together with The Estée Lauder Firms and Frank Physique, Nisha Karna brings a mixture of retail, magnificence, and wellness experience to her position as Director of Model at ‘tech-meets-skin-care’ model ZitSticka. We sat down with Karna for her insights into formulating skincare options tailor-made to the distinctive wants of teenagers and preteens, navigating the evolving panorama of social media advertising, and charting the course for model progress and R&D in 2024 and past.

CDU: Not too long ago, some skincare merchandise have been within the information as a result of teenagers and preteens have been utilizing components which can be too robust or not acceptable for his or her skincare wants. What are the skincare wants of teenagers and preteens, and the way do you formulate merchandise to handle these wants?

Nisha Karna (NK)​: Teenagers and preteens are navigating by way of pores and skin adjustments and hormonal shifts, and require mild but efficient skincare merchandise to deal with their pores and skin. At ZitSticka, we’re very intentional in regards to the components we use to formulate our merchandise and keep away from harsh components that may be abrasive or additional worsen younger pores and skin. As a substitute, we give attention to high-quality, premium various components which can be tried and examined corresponding to Niacinamide, Salicylic Acid, Azelaic Acid, Tea Tree, Hyaluronic Acid, and extra. 

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